What is creative translation?

Creative translation definition is basically adapting a text to a different culture or a language by avoiding word for word translations while staying loyal to the essence of a text. 
This may require a translator to change a few words, delete or add new sentences. Or, in some situations, rewrite the whole text.

 

What is the creative process of translation?
Transcreation describes the creative process of adapting a message from one language to another, while maintaining intent, style, tone, and context. 
The goal of translation and localization is to deliver the same message in target languages and dialects.

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What is the difference between literal translation and creative translation?
To translate literally requires basic language skills, but creative translation requires a deep knowledge of the target language. 
Words can have different meanings, which vary according to the context and the language.

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